What is White Rabbit?

White Rabbit is an immersive experience about Barcelona, dedicated to the traditions and popular culture of Catalonia. It is located at Passeig de Gràcia 55, in the Eixample district, and occupies a space with 10 installations created specifically for the project by local artists.

It's not a conventional museum: there are no display cases, no academic texts, no mandatory silence. Each room is an interactive installation where visitors can touch, move around, photograph, and participate.

What will you see?

The 10 rooms and their artists:

• Petó From TVBoy. The famous graffiti showing a kiss between Messi and Cristiano Ronaldo, reinterpreted in large format.
• Xivarri From Mina Hamada. Giants, human towers and a dragon in an installation where colors are the protagonists.
• Capgrossos by Carles Piera. Replicas of the Capgrossos that have participated in popular Catalan festivals since the 17th century, representing the urban tribes of Barcelona.
• Caganer By Enric Planas & Carles Piera. The most characteristic figure of Catalan Christmas, in a monumental and gilded version.
• L'ou com balla By Enric Planas. The tradition of the egg dancing on the water jet during Corpus Christi, present in Barcelona since the 15th century.
• Farra From Playmodes. An interactive room where the visitor's movement generates the party in real time.
• Slash From Onionlab. An immersive 360° cube that recreates Barcelona through an audiovisual piece showcasing its stained glass, mosaics, and fountains with generative artificial intelligence.
• Enxaneta by Seeds XR. Virtual reality that allows you to experience a human tower, a fire run, and the legend of Saint George.
• Bocabadat by La Fura dels Baus. The opening ceremony of the 1992 Barcelona Olympic Games, revived in a large-format audiovisual installation.
• Foc From Vitamin Studio. The fire of the Sant Joan festival, transformed into the largest infinity room in Barcelona, where light and sound are the main elements.