White Rabbit is Barcelona's immersive experience: a space dedicated to the city's traditions and popular culture. Located at Passeig de Gràcia 55, right in the city center, it features 10 interactive rooms created by local artists such as La Fura dels Baus, TVBOY, Onionlab, Playmodes, and Mina Hamada. Here, culture isn't viewed from behind a glass case: it's touched, played with, and photographed.
The visit lasts between 60 and 90 minutes and can be done at your own pace. White Rabbit is open daily from 10:00 to 20:00, with last entry at 19:00. Individual tickets do not have a fixed time: you can enter at any time on the chosen day.
Ten themed rooms, each dedicated to a tradition or an iconic moment in Barcelona:
Everything can be touched and everything can be photographed.
General admission starts at €16, family and group admission starts at €14.50 per person, and a 2-in-1 ticket (White Rabbit + House of Candy) starts at €20. Tickets can be purchased on the official website or at the box office, and there is a discount on weekdays.
White Rabbit has an average rating of 4.8 out of 5 with over 3,000 reviews, and 99% of visitors recommend it. It's a plan designed for those who want to understand the real Barcelona beyond the monuments, and it works equally well for adults and children: there's no minimum age (the virtual reality room is recommended for ages 8 and up).
Address: Passeig de Gràcia 55, 08007 Barcelona. Opening hours: daily from 10:00 to 20:00 (last entry at 19:00). Visit duration: between 60 and 90 minutes. Tickets: from €14.50. Contact: info@theoffmuseum.com.